Why should I license my trademark to my business?

There are a few reasons why you might want to license your trademark to your business:

• To generate additional income: You can earn royalties from your business for the right to use your trademark. This can be a good way to supplement your income or to fund new business ventures.
• To protect your trademark: By licensing your trademark to your business, you can help to ensure that your trademark is used in a consistent and controlled manner. This can help to protect the value of your trademark and prevent others from using your trademark without your permission.
• To expand your reach: If you license your trademark to your business, your business can use your trademark to market and sell its products and services to a wider audience. This can help you to expand your reach and grow your business.

Here are some specific examples of how licensing your trademark to your business can benefit you:

• You are a small business owner who owns a trademark for a popular line of clothing. You could license your trademark to a larger clothing retailer, which would allow the retailer to sell your clothing in its stores. This would give your clothing a wider reach and would generate additional royalties for you.
• You are a large corporation that owns a trademark for a popular brand of food. You could license your trademark to a food manufacturer, which would allow the manufacturer to produce and sell food products under your brand name. This would allow you to expand your product offerings without having to invest in manufacturing and distribution infrastructure.
• You are a celebrity who owns a trademark for your name. You could license your trademark to a variety of businesses, such as clothing retailers, toy manufacturers, and video game companies. This would allow you to generate additional income from your brand and would help to raise your profile.

Whether or not to license your trademark to your business is a personal decision that should be made on a case-by-case basis. It is important to weigh the potential benefits and risks before making a decision.

If you are considering licensing your trademark to your business, please consult with an attorney at WINTER LLP to discuss your specific situation and to ensure that the license agreement is properly drafted.